Academic and Business Research Food Products

Question: Discuss about theAcademic and Business Researchfor Food Products. Answer: Azman, N. and Sahak, S.Z., 2014. Nutritional Label and Consumer Buying Decision: a Preliminary Review.Procedia-Social and Behavioral Sciences,130, pp.490-498. The article on nutritional level and the consumer purchasing decision making process reveals the results from many empirical researches. The nutritional level of the food products is intended to be the information provider to the customers regarding their available food choices as well as stimulation of the consumption of the healthy products. Such labels containing information affect the purchasing decisions of the consumers as they allow the consumers to choose healthy food options over the different unhealthy food alternatives. The consumers are able to make informed judgements about the overall value of the products. The nutritional labels are often regarded as a guidance for a healthier life and better diet plan. The articles give information about the food labels, nutritional labels and the nutritional information panel. The consumers are interested in witnessing the reference amounts in the nutritional labels and understand their nutrition value. This would help them to make t heir purchasing decisions. The female consumers gave more importance to the nutritional levels than their male counterparts. There were various kinds of information that are presented in the nutritional labels such as preservatives, coloring substance, calories, quality certificates and ingredients. The educated consumers prefer to use the nutritional labels when making their purchases of food product as compared to the less educated ones. This review presented a preliminary view of the inter relationships between consumer buying decision and nutritional labels. Aday, M.S. and Yener, U., 2014. Understanding the Buying Behaviour of Young Consumers Regarding Packaging Attributes and labels.International Journal of Consumer Studies,38(4), pp.385-393. This article strived to measure the impact of the packaging attributes as well as labels on the buying behavior of the consumers. The study was done in the backdrop of the Turkey, which is considered as a connection between Asia and Europe. The authors strive to establish the fact that the there are several factors that affect the youngsters behavior towards the food labels and their packaging. The results of the surveys established the fact that the glass packages which give protective structures attracts the consumers. The healthy nature as well as transparency of the packages are effective in increasing the interests of the consumers. The young consumers are enthusiastic regarding the food labels where they are able to get the desired information. However, there were label contents which were hard to understand by the consumers. There is some important information as perceived by the customers such as ingredients, production batch number and the expiry dates of the food products. The females considered the fat content in the food labels as the most important factor while the male counterparts were more concerned about the protein content. The study concluded that the food packaging labels as well as packaging attributes are important parameters that affect the consumer purchasing decisions. Newman, C.L., Howlett, E. and Burton, S., 2014. Shopper Response to Front-of-Package Nutrition Labeling Programs: Potential Consumer and Retail Store Benefits.Journal of Retailing,90(1), pp.13-26. This article aimed to underline the responses of the shoppers to the different nutrition labels that are present in product packages. The number of FOP (front of packages) labeling system of the nutrition does exist in the real marketplaces. The benefits of providing good FOP health information system are numerous and varied. The various systems do influence the consumer evaluations of both the retailers and products. There is different perceived concern of the retailer for the customers to mediate the various system effects. The FOP nutrition labeling would help the retailers so that there is non-price competitive advantage that would increase the company profits. Mandle, J., Tugendhaft, A., Michalow, J. and Hofman, K., 2015. Nutrition Labelling: a Review of Research on Consumer and Industry Response in the Global South.Global Health Action,8. (Source: www.ncbi.nlm.nih.gov) This article aimed to provide in-depth discussion on the consumer attitude and the consumer usage towards the nutrition label as well as food industrys response to the different labeling regulations. The study explored the nutrition labelling research gathered from 20 different countries. It has been noted that the consumers that prefer pre-packaged food items wishes to view the front pack labelling that show servings. There can be label formats which are represented by symbols or other characters. The consumers share their preferences with others from the different higher income countries as far as their labelling criteria are concerned. The nutritional labels are considered strong in the different emergent countries as far as rural poor and the urban population are considered. The modern health freak customers are increasingly using the food labels to undertake obesity prevention strategies as well as policies. The Sydney Morning Herald- Health Star Ratings is the Worlds Best Food Labelling System, Say Experts, Published on October 2016- Smh.com.au. 2017. [Online] Available at: https://www.smh.com.au [Accessed 2 May 2017]. The article on the health star ratings was published in The Sydney Morning Herald that shows the doubt lack of trust and the confusion among the Australian shoppers regarding the health star rating system that is considered as the best system to grade the food labels. This article performed the survey of the nutrition labelling system of 50 countries. It also showed that the health star rating used to rate the food labels of Australia are the best. The consumers purchasing decisions are highly impacted by the health star ratings, which may increase or decrease the sales of the brands. These labels also affect the manufacturers regarding the need of improving as well as reformulating their products. It was agreed that the labelling systems that mix the evaluative graphical component as well as numbers are considered to be the most effective ones. It is not advisable to only display nutritional information in the labels without any recommendation or expert opinion. These kinds of strat egies are adopted for greater public health measures which would impact the profits made from the sale of the unhealthy products.